Privacy Policy

The Yard Strength & Fitness is committed to protecting your personal data and respecting your privacy. This policy explains how we collect, use, and safeguard your information in accordance with UK GDPR.

Who We Are

The Yard Strength & Fitness
Unit 3, 0BN, Eccleston Cl, Backworth, Newcastle upon Tyne NE27 0RX
Email: jonny@theyardfitness.co.uk
Phone: 07418 633915

We are the data controller responsible for your personal information.

What Information We Collect

When you contact us, book a consultation, or sign up through our forms, we may collect:

  • Name

  • Email address

  • Phone number

  • Fitness goals and experience

  • Health information you voluntarily provide (such as injuries or medical conditions)

  • Any other details you choose to share

Health information is treated as sensitive data and handled with additional care.

How We Use Your Information

We use your information to:

  • Respond to enquiries and book consultations

  • Provide coaching and fitness services

  • Contact you about programmes, trials, and memberships

  • Send reminders, updates, and relevant offers

  • Improve our services and member experience

  • Meet legal and insurance requirements

We only use your data where we have a lawful basis to do so, including consent, contractual necessity, or legitimate business interests.

Marketing Communications

If you opt in, we may send you information about our services, including programmes such as our Stronger, Fitter, Leaner challenge.

You can unsubscribe at any time using the link in our emails or by contacting us directly.

Sharing Your Information

We do not sell your personal data.

We may share your information with trusted service providers (such as booking systems or email platforms) who help us operate our business. These providers are required to keep your data secure and confidential.

How We Store Your Information

Your data is stored securely using appropriate technical and organisational safeguards.

We keep your information only for as long as necessary to provide our services or meet legal and regulatory obligations.

Cookies and Website Tracking

Our website may use cookies and tracking tools to improve performance and understand visitor behaviour. You can control cookies through your browser settings.

Your Rights

Under UK GDPR, you have the right to:

  • Access your personal data

  • Correct inaccurate or incomplete data

  • Request deletion of your data

  • Restrict or object to processing

  • Withdraw consent at any time

  • Request a copy of your data

To exercise these rights, contact us using the details above.

You also have the right to lodge a complaint with the UK data protection authority, the Information Commissioner's Office.

Changes to This Policy

We may update this policy from time to time. The latest version will always be available on our website.